The Brief

The current Snooze brand needs updating to give a fresher, eye-catching look in Bensons for Beds retail stores.

The client was very keen on a circular logo with colour.

Required items:



Retail Display (to hold 4 mattresses)

Bed labels

The Solution

A modern, circular logo brand was developed using exciting fresh colours per letter.

The OO’s were subtly changed to give the appearance of half closed eyes.

Colourful and clear illustrations of the mattress cross sections added to the simple and fresh brand.