The Brief

Slumberland bed manufacturers wanted a new sub-brand in time for the launch of their brand new Vintage collection.

They wanted a logo badge that could be used across all printed and digital formats.

Additional items were also needed:

  • Ilustration
  • Brochure design
  • Tabbed leaflet brochure
  • POS system for retailers
The Solution

We began by taking the colours used in the new mattresses as inspiration for the brand.

We used a vintage font with a distressed look and also added a vintage Union Jack flag in a stylised dark blue as a background.

We then designed two brochure styles; a square format for Bensons for Beds and a tabbed leaflet brochure to fit in the POS retailer systems.

POS System

We worked closely with the POS manufacturers to create a simple tower that fits between the beds in retail stores.

They had to hold tabbed leaflets and display the range of fabrics available on easy to remove hangers.

An A3 poster was also designed to slide between perspex with additional information for customers.