The Brief

Bed retail giant, Bensons for Beds, approached us to design a brochure for a new bed range called ‘Memory Active’ for their Sensaform collection.

The brochure had to be square and appeal to the younger market of buyers.

Additional elements of the brief also included:

  • Ilustration
  • Photography direction
The Solution

We took the colours from the Sensaform logo and created clean illustrations showing cut-throughs of the mattress.

We then designed a set of icons to help customers see at-a-glance the differences between the mattress types.

We worked closely with the photographer to ensure the format and styling of the images were modern and contemporary to match the brand and the brochure design.