The Brief

A local start up business wanted a new brand logo to reflect a country service for horses and dogs.

The logo was designed to be used as printed items and embroidery for clothing.

Additional elements of the brief also included:

  • Flyers
  • Business Cards
  • Outdoor signage
  • Embroidered clothing
  • Social media help
Brand Development

The image on the left shows how the logo was developed. Move the slider arrows left and right across the image to see the initial sketch and then how the logo looked when complete.

To bring the logo to life we added a grass effect to represent paddocks.