This project is still in development and more content will be added as the work is completed.

The Brief


We have worked with Dunlopillo on previous rebranding work and have now been given the opportunity to create a new sub-brand simply called ‘GO’.

We have been asked to create a vibrant, fresh new image to aim at active people, but not make it too sporty.

Additional elements of the brief also included:

  • Video LED tiled wall for exhibition
  • eBrochure
  • Bed labels
  • POS units
  • Footmats
  • Swatch Books
branding design peterborough
The Solution

We used Avant Garde font to give a very clean. modern feel. The ‘O’ needed to be a perfect circle to allow other circular objects to be animated, e.g. tennis ball, spinning record, orange segments, etc.

The dunlopillo logo could then be inserted within the GO logo by removing a segment of the ‘O’. This style was then used for all other O’s used in all designs.

We used a simple, yet bold colour palette of only 3 colours: Bright Orange, Dark Grey and White.

We then added 4 circles beneath the logo to represent an active lifestyle. These figures would then be animated for the video wall.