The Brief

Cotton Club is a mattress collection by Bensons for Beds. They wanted a logo and brand to feature the hand-sewn nature of the product.

Photography was also required with appropriate propping in a simple setting.

Additional items were also needed:

  • Bed labels
  • Tri-folded leaflet
The Solution

A scripted font was used and a cotton bobbin, needle and thread was then added to give the required hand-sewn look.

This was then set on a deep brown/purple disc with a stitched border.

The photography was directed using old factory style floorboards and an old sewing machine and cotton bobbins scattered around to give a craftsman look.