The Brief

A local start up business offering an after school childcare service wanted a cool and funky style to promote their open day launch.

We worked with Hafiza, the owner, to create a style that fitted the demographic and age of the children.

Additional elements of the brief also included:

  • Logo Design & Branding
  • Flyer Design
  • Roller Banners
  • Posters
  • Window clings


The Solution

A graffiti style logo was designed to fit the urban lifestyle, with splashes of bold colours to give the logo some life. A hashtag was also added to make it young and cool.

Stock illustrations of happy children were used and altered to reflect the cross-section of different race and religions attending the classes.

Handwritten font styles and colourful hand-prints were also included to tie in with the childcare subject.